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LOCAL 9-1-1 AGENCIES RUN MOVIE THEATER ADS DURING APRIL: NATIONAL 9-1-1 EDUCATION MONTH

Attachment: 9-1-1_Announces_Movie_Theater_Campaign-Help_Us_Help_You_2011_04-12-2011.pdf 
 
Apr 7th, 2014
 
GREATER HARRIS COUNTY 9-1-1 EMERGENCY NETWORK

FOR IMMEDIATE RELEASE
April 7, 2014
Contact: Sonya Lopez-Clauson
Public Information Officer
832-237-9911or (713) 806-9495 cell


_______________________________________________________________________________
LOCAL 9-1-1 AGENCIES RUN MOVIE THEATER ADS
DURING APRIL: NATIONAL 9-1-1 EDUCATION MONTH*
“Help 9-1-1 Help You”

(HOUSTON, TX) Greater Harris County 9-1-1 Emergency Network (GHC 9-1-1) announces that, throughout the month of April, the community will be informed about two important messages on the radio and at area wide cinemas. For the public to reap maximum benefits they should remember the following: 1) to know the most important facts during the first few seconds of any distress call, and 2) to register wireless phones online for emergency alerts.

The ‘Help 9-1-1 Help You’ commercial will be shown during the month of April for “National 9-1-1 Education Month,” at various movie theaters. GHC 9-1-1 partnered with the following agencies to offer the movie theater public awareness campaign: Brazos County 9-1-1 District and Galveston County 9-1-1 District.

A relatively new, free service is available to Harris and Ft. Bend county residents who want wireless phone alerts about emergencies in their immediate area. But the service is NOT automatic—residents MUST sign up at 911.org. A cinema commercial spreads the word about this very beneficial service.

Why Now? Because April is National 9-1-1 Education Month
CLICK HERE TO VIEW THE 30-SECOND 9-1-1 CINEMA COMMERCIAL. http://911.org/Help_9-1-1_Help_You_TV_PSA.asp
CLICK HERE TO VIEW THE 30 SECOND 9-1-1 CINEMA COMMERCIAL. http://911.org/ENS_TV_Spot.asp
IT MAY TAKE 60 SECONDS OR MORE TO DOWNLOAD

“During times of crisis, callers are generally under high stress and, may get confused about what to do,” said Lavergne Schwender, executive director of GHC 9-1-1. “So, we devised a powerful commercial to remind callers of three messages.” Schwender said: “It’s important to follow these three steps so that you can get the appropriate type of emergency assistance.”

1. Give your location – It is important for callers to provide the exact location of the emergency—especially when calling from a wireless phone. By providing the exact location (city/county, street names, etc) it will ensure that the emergency response is sent.

2. Always stay on the line - When callers hang up, it could mean that something has gone very wrong, so 9-1-1 call takers will attempt to call back. A hang-up can delay appropriate emergency assistance and tie up 9-1-1 lines longer than necessary.

3. When calling 9-1-1, always answer the questions - It is not unusual for callers in crisis to become frustrated or fail to see why operators’ questions are important. By asking questions, an operator is able to discern important information that will result in the correct emergency response and personnel being dispatched to the scene.

Registration is Quick, Easy, and Free. To receive emergency alerts, residents MUST sign up at 911.org. Information needed to register: name, address, phone number, email address. Information is used only by public safety agencies to alert residents about a local emergency in their community.


9-1-1 RUNS “HELP US HELP YOU” MOVIE THEATER ADS

_______________________________________________________________________________
The Help 9-1-1 Help You Commercial Will Be Shown in Movie Theaters throughout
Brazos, Fort Bend, Galveston and Harris Counties March 29 – April 26, 2014
Houston Cinemark 12 Rosenberg ROSENBERG, TX
Houston Cinemark 13 Cypress with XD CYPRESS, TX
Houston Cinemark 13 Silverlake with XD PEARLAND, TX
Houston Cinemark 18 Webster with XD WEBSTER, TX
Houston Cinemark 19 with XD KATY, TX
Houston Deerbrook 24 HUMBLE, TX
Houston First Colony 24 with IMAX SUGAR LAND, TX
Houston Fountains 18 STAFFORD, TX
Houston Gulf Pointe 30 with IMAX HOUSTON, TX
Houston Hollywood USA PASADENA, TX
Houston Houston Greenway 24 with RPX HOUSTON, TX
Houston Houston Marq*E Stadium 22 plus IMAX HOUSTON, TX
Houston Katy Mills 20 KATY, TX
Houston Kingwood Movies 14 KINGWOOD, TX
Houston Memorial City Mall HOUSTON, TX
Houston Spring 10 SPRING, TX
Houston Star Cinema Grill - Missouri City MISSOURI CITY, TX
Houston Star Cinema Grill - Webster Webster, TX
Houston Studio 30 Houston HOUSTON, TX
Houston Tinseltown - Jacinto City HOUSTON, TX
Houston Tinseltown USA 290 HOUSTON, TX
Houston West Oaks Mall with RPX Houston, TX
Houston Willowbrook 24 HOUSTON, TX
Movies 12 Texas City, TX
Houston Brazos Stadium 14 LAKE JACKSON, TX
Houston Cinemark at Market Street SPRING, TX
Houston Star Cinema Grill - Conroe CONROE, TX
Houston The Grand 14 - Conroe Conroe, TX
Houston Tinseltown Movies 17 THE WOODLANDS, TX
Waco-Temple-Bryan Hollywood USA - CollegeStation COLLEGE STATION, TX


*April was designated as National 9-1-1 Education Month by Congress in March 2008 in order to educate the public about the importance and appropriate use of 9-1-1.

- End -


 

 
 
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