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Attachment: Summer08CampaignNewsRelease.pdf 
Jun 22nd, 2010
JULY 16, 2008

For more information:
Sonya Lopez-Clauson
Greater Harris County 9-1-1, PIO
713-625-9911 or 713-806-9495


(HOUSTON, TX) Greater Harris County 9-1-1 Emergency Network (GHC 9-1-1)
announced today it will be launching its summer public information campaign to educate
citizens about the best ways to gain rapid, efficient assistance from emergency

“Summer is traditionally a time when 9-1-1 call centers receive a high volume of calls
and the highest incidence of inappropriate calls,” said Sonya Lopez-Clauson, GHC 9-1-1
public information officer. “It makes perfect sense for us to communicate with citizens
during this peak period.”

The campaign has two key messages:
1. When calling 9-1-1 from a cell phone, first give your location (spell street
names and describe landmarks) and then give your phone number. Then, if
the call is dropped by the cell service provider, 9-1-1 can call back and also
dispatch assistance. “GHC 9-1-1’s wireless location technology is among the best
in the nation. But an accurate, precise location description from a caller, together
with the technology’s GPS system, helps pinpoint where to send help,” said
Lavergne Schwender, executive director of GHC 9-1-1. “Public education has
been, and will continue to be, an essential part of our organization’s effort to provide
9-1-1 service as efficiently and effectively as possible.”

2. Don’t call 9-1-1 for non-emergencies. Save 9-1-1 for those times “when a
life is on the line,” the GHC 9-1-1 slogan for the past several years. Reports
indicate that as many as 30% of the calls to 9-1-1 are for non-emergencies, which
requires additional call takers, ties up emergency vehicles and generally inflates the
cost to run the 9-1-1 system. Examples of non-emergency calls are: to request a
ride to the doctor, report stolen property or a crime that is in the past, request help
for a broken pipe or other utility, or order an ambulance for a non-life-threatening

The increase in cell phone calls and other new technology devices has made it a constant need
to stress the proper use of 9-1-1.

This three-month summer 2008 public information campaign includes radio
commercials, traffic radio sponsorships, billboards, Metro bus signs, and taxi advertising.
Also, bookmarks with the same messages are being distributed at community events
throughout Harris and Fort Bend counties.

For more information on GHC 9-1-1 check the website at www.911.org
-- END --


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